Google Ads Agency Dortmund & Ruhr Area

Catchment and search intent in Dortmund

Dortmund is not won with a national template. People type the place, the district and the service. Work starts on the queries that make revenue here: renovation Dortmund, roofer Hörde, B2B services Ruhr. Targeting covers Hörde, Bochum, Unna and the eastern Ruhr and shuts off clicks outside the real journey. In the Ruhr, service radii overlap. A Dortmund renovation firm that also works in Bochum needs two ads and two phone paths. Otherwise Dortmund pays for a job the Bochum crew cannot finish the same day.

Sectors that must be booked differently in Dortmund

How a campaign in Dortmund runs in the first 30 days

1. 1. Queries and negatives

   The first lists split brand, service and place. Terms such as renovation Dortmund, roofer Hörde, B2B services Ruhr get their own ads. Jobs, guides and other cities are excluded before the budget rises.

2. 2. Ad and page name the same place

   The first line names Dortmund or the district, not only the service. The page repeats that area so the click does not land on a national template.

3. 3. Measurement before scale

   Calls, forms and purchases run through server-side tracking and, where Meta is in the mix, the Conversions API. Bids do not rise without those numbers.

4. 4. Tier the area, do not flood it

   Hörde, Bochum, Unna and the eastern Ruhr stay visible, but not at the same bid. Where driving time or margin gets worse, the bid drops or the ad pauses.

Google Maps and reviews around Dortmund

Many jobs in Dortmund start on the map, not in classic search. The profile has to name the same place as the ad, or the business appears in two places and is trusted in neither. Reviews are answered by service and district, not with a stock thank-you. For Hörde, Bochum, Unna and the eastern Ruhr the rule is simple: only locations where you actually take appointments belong in the profile and the ad extension.

Budget and flat fee

Media budget for Dortmund follows margin and search price, not a national average. Below about €1,000 a month in search spend there are too few enquiries to split place and service cleanly. Above that, enquiry quality from Hörde, Bochum, Unna and the eastern Ruhr is stabilised first. The management fee is a monthly flat fee and does not rise when you release more ad budget.

After thirty days the report shows search terms, excluded terms, cost per enquiry and the area. For Dortmund the click count is not the point. Enquiries have to come from Hörde, Bochum, Unna and the eastern Ruhr and match the service you named. Terms with no enquiry are removed. Terms with enquiries but weak margin are bid down. Only then does the budget rise.

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